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Kenner simply released a line of Batman figures with absolutely no link to Returns, despite advertising claiming they were indeed tie-is. Toy companies had to be appeased by a claim that marketing would be reliant on the release of Batman: The Animated Series, and actual movie tie-in toys are conspicuous by their absence from that run of releases. They weren't the only ones offended or put out by Burton's creative vision. ‘What’s that black stuff coming out of the Penguin’s mouth. As Burton himself put it: " I think I upset McDonald's. That meant a huge responsibility on the movie to try and move merchandise for the partners who'd paid licensing fees, and with partners like McDonald's banking on Returns being a family movie, it all backfired very quickly.

beach towels, beanbag chairs, weightlifting gloves and, yes, mugs." Nothing on that scale had really been considered before. boxer shorts, sunglasses and throw pillows. As reported by the LATimes reported in 1992, the key partners were McDonald's, Diet Coke, and Choice Hotels with an astonishing 120 product tie-ins planned including " talking toothbrushes, roller skates, and, naturally, T-shirts.

In the run-up to Batman Returns' release, Warner Bros' had doubled down on the 1989 original's success by bringing in an unprecedented number of merchandising and commercial partners. Infamously, it was McDonald's who seemed to take the sharpest end of criticism in years following Batman Continues' cancelation, and it's fair to say they were a major agitant. Rather than being a clear-cut case of creative differences, Burton’s departure was provoked by an external force, or several to be precise. It was when the moment arrived to make a third Batman film that trouble began. Its success also made way for Batman Returns in 1992, and with Burton and Keaton back the sequel received positive reviews and did very well at the box office, despite issues with commercial partners. Burton's Batman (1989) had proved a critical and financial success and inspired the equally successful and unforgettable Batman: The Animated Series. Since then, the Dark Knight has gone through many versions, but his cinematic history can be divided into three: the Tim Burton-Joel Schumacher series, The Dark Knight trilogy, and the DC Extended Universe.

Ultimately, ructions behind-the-scenes and a misguided desire to push Gotham's Dark Knight into family-friendly (and merchandising-friendly) waters meant Burton's vision was scrapped in favor of bringing in Joel Schumacher.īatman was first adapted to the big screen in 1943, in a black and white 15-chapter serial with Lewis Wilson as the famous superhero and Douglas Croft as Robin. For all of Batman's cinematic near-misses, arguably the most intriguing was the missing third film by Tim Burton, which would have followed Batman Returns.